Key Actions to Move the SEO Performance Needle

The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when I am starting a new project and waiting to get initial support from the development team and/or finalizing paperwork with procurement.   By making some of..

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Ensure Critical Keyword Coverage

Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs.  I am still surprised after numerous presentations and articles I continue to find this dysfunction.  Nearly four years ago I wrote about one of the most dysfunctional keyword programs..

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Interview with Take Ten Podcast

During PubCon Vegas I has the opportunity to be interviewed by by old friend and former co-worker David Temple from OMCP about the state of Online Training and Certification. You can read the transcript or listen to David’s Take Ten Podcast

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Keyword List Building – Start with What you do!

This is a mini rant on a topic that has been bothering me a lot lately.  Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business actually does.  Now this may be an assumption that you have that but..

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Developing your Underwhelming Keyword Research Process

I just finished presenting an initial list of keywords to a client and suggested they focus on them as a starting process.   They read through the list and the report and send me an email back telling me the keyword analysis report was “sort of underwhelming” and that they expected a much more expansive list..

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Why Should You Organize Your Keywords?

Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you’re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands—even millions of keywords—and..

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Why you should Organize your Keywords

Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you’re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands—even millions of keywords—and..

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81% of Paid Ads do not have a Corresponding Organic Listing

Hopefully that headline got your attention!   Yes, you did read it correctly – Google’s research shows that 81% of the time the paid search advertiser does not have a corresponding organic ranking.  So the opportunity of 1 + 1 = 3 actually rarely happens.   I believe this is primarily due to many companies not being..

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Should you Buy Brand Terms When your Rank #1?

So you have a #1 ranking brand term should you also buy it in paid search?  I recently wrote the article about the 81% of all paid ads that don’t have an accompanying orgnaic listing.  That was a byproduct stat from teh main purpose of the research which was to reassure advertisers that running paid..

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Should you have a Keyword Czar?

Keywords are the lifeblood of any search program.   The more we process data in our application the more I believe companies should spend far more time than they do analyzing them.   I have talked about the chaos of the data, the different numbers between paid and organic and the need for better segmentation and opportunity..

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