About Our Company

Back Azimuth helps companies better connect with global consumers by enabling them to improve their digital performance and find missed opportunities. Utilizing proven custom tools, tactics, and strategies, companies can quickly identify missed opportunities that lead to significant traffic and revenue gains.

Back Azimuth has helped companies generate over $1 billion in revenue by uncovering opportunities and making global digital programs more effective.

The phrase Back Azimuth has origins as a navigational term defined as a movement 180 degrees in the opposite direction. Counter-snipers use it to help them understand the probable location of a target based on a recent shot. When combined, these two definitions describe our approach. to performance improvement.  By working backward from consumer interests, we can create laser focused content and web-based infrastructure that engages consumers at the very moment they are looking for it.

We believe, the better we can understand the stimuli that sent a visitor to your site and their intent (what they want to learn or do) we can better match them to the best product and offer that will lead to increased sales or leads. There are many signals available to us that often go under-leveraged that when analyzed and improved resulting in a replicable workflow that captures this previously missed opportunity.