I originally wrote this post a few years ago as How to Select the Most Rewarding Clients on my personal blog. As I mentioned then, it was a result of trying to increase opportunities and create a better work life balance. We have been doing a similar exercise over the past few weeks as we..
For the second year in a row, Back Azimuth and Absolut Vodka’s Growth Hacking teams have been shortlisted for the Best Mobile Search category for a Landy Award. This year the team submitted our case study for mining data to understand the interests of mobile searchers. Additionally, being able to get increased ShelfSpace in mobile..
One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..
Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..
Back Azimuth’s DataPrizm and The Absolut Company were shortlisted in the Best Use of Data category for the collaborative work we have done on the Drinks Discovery Journey. This is a model that has evolved over the years with this nomination representing our most recent enhancements. The Drinks Discovery Journey is a massive database of..
We are very pleased to announce that Back Azimuth has been named a finalist in the 2016 Landy Awards. We are very prod of being included in the submission with Absolut Vodka for the Best Enterprise SEO category. The nomination was titled ““The Absolut Company – Maximizing Digital ShelfSpace” describing how the collaboration between the..
With many of the available tools available to marketers it seems very easy to “go global” overnight with the click of a button targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is far more..
I believe once everyone starts thinking clearly again after the last round of Penguin updates and focuses on their actual business rather than trying to find ways to game the system and mass produce activities that are not scalable we can get down to action that can actually move the needle. One of the ways..
Over the past few days I read a number of articles from startup founders that said they had to create “origin statements” to help connect potential customers with the business. Most of these were a load of crap but I realized I wanted to remember why I created DataPrizm in the first place so here..
I have just started a series of videos and best practice guides for users of DataPrizm and to develop these I have went through a bunch of old presentations to find examples and opportunities. One of these presentations is from 2011 that I did at ClickZ New York on “Mining Keyword Opportunities.” Many websites have..