Growing up, my father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than diagnose it to find the reasons for the failures in the first place. To truly increase performance and efficiency, we must go beyond the simple problem and try to understand what might..
For the past five years, I have primarily focused on hreflang management, both as a full service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness. These past years trying..
The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page that is ranking the highest. We have found that replacing “any ranking page” with a..
We have discussed this concept for over 20 years, creating significant new opportunities for clients to capture missed opportunities. There is a lot of chatter in the Search Community related to “Topic Clusters” advocating a move away from more traditional keyword-focused efforts. I agree with some of these ideas that you need to focus on..
PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance. It is essential to understand that this is not a paid..
I originally wrote this post a few years ago as How to Select the Most Rewarding Clients on my personal blog. As I mentioned then, it was a result of trying to increase opportunities and create a better work life balance. We have been doing a similar exercise over the past few weeks as we..
For the second year in a row, Back Azimuth and Absolut Vodka’s Growth Hacking teams have been shortlisted for the Best Mobile Search category for a Landy Award. ?This year the team submitted our case study for mining data to understand the interests of mobile searchers.? Additionally, being able to get increased ShelfSpace in mobile..
One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..
Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..
Back Azimuth’s DataPrizm and The Absolut Company were shortlisted in the Best Use of Data category?for the collaborative work we have done on the Drinks Discovery Journey. ? This is a model that has evolved over the years with this nomination representing our most recent enhancements. ?The Drinks Discovery Journey is a massive database of..