This is a mini rant on a topic that has been bothering me a lot lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business actually does. Now this may be an assumption that you have that but..
I just finished presenting an initial list of keywords to a client and suggested they focus on them as a starting process. They read through the list and the report and send me an email back telling me the keyword analysis report was “sort of underwhelming” and that they expected a much more expansive list..