One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management. For many companies, visits from search engines drives the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..
Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..
Back Azimuth’s DataPrizm and The Absolut Company were shortlisted in the Best Use of Data category for the collaborative work we have done on the Drinks Discovery Journey. This is a model that has evolved over the years with this nomination representing our most recent enhancements. The Drinks Discovery Journey is a massive database of..
We are very pleased to announce that Back Azimuth has been named a finalist in the 2016 Landy Awards. We are very prod of being included in the submission with Absolut Vodka for the Best Enterprise SEO category. The nomination was titled ““The Absolut Company – Maximizing Digital ShelfSpace” describing how the collaboration between the..
With many of the available tools available to marketers it seems very easy to “go global” overnight with the click of a button targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is far more..
Over the past few days I read a number of articles from startup founders that said they had to create “origin statements” to help connect potential customers with the business. Most of these were a load of crap but I realized I wanted to remember why I created DataPrizm in the first place so here..
I have just started a series of videos and best practice guides for users of DataPrizm and to develop these I have went through a bunch of old presentations to find examples and opportunities. One of these presentations is from 2011 that I did at ClickZ New York on “Mining Keyword Opportunities.” Many websites have..
Below is the link to the Webinar I did last week on AngularJS – Everything you need to know! Learn from myself and two other top technical SEO experts Catfish Comstock and Benj Arriola – in an experienced-based discussion focused on tackling AngularJS. Enterprises are rapidly adopting AngularJS as part of any redesign. But do..
If you are in Australia or Asia Pacific and can make it to Sydney May 31 – June 3 then come to the Search marketing Summit in Sydney and hear some of the top local and international speakers. I always enjoy and get a lot of great info from this event. Beyond the knowledge the..
The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when I am starting a new project and waiting to get initial support from the development team and/or finalizing paperwork with procurement. By making some of..