Ensure the Correct Page Ranks

The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page that is ranking the highest. We have found that replacing “any ranking page” with a..

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Are you the Authority of Your Topic Cluster?

We have discussed this concept for over 20 years, creating significant new opportunities for clients to capture missed opportunities. There is a lot of chatter in the Search Community related to “Topic Clusters” advocating a move away from more traditional keyword-focused efforts. I agree with some of these ideas that you need to focus on..

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Simple Case for Paid and Organic Search Co-Optimization

PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance.  It is essential to understand that this is not a paid..

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Selecting the Most Rewarding Clients

I originally wrote this post a few years ago as How to Select the Most Rewarding Clients on my personal blog. As I mentioned then, it was a result of trying to increase opportunities and create a better work life balance. We have been doing a similar exercise over the past few weeks as we..

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Does the Cost of Not Ranking get your CFO’s Attention?

One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..

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Managing your AlwaysOn Keywords

Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..

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Drum US Search Awards Finalist – Best Use of Data

Back Azimuth’s DataPrizm and The Absolut Company were shortlisted in the Best Use of Data category?for the collaborative work we have done on the Drinks Discovery Journey. ? This is a model that has evolved over the years with this nomination representing our most recent enhancements. ?The Drinks Discovery Journey is a massive database of..

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Landy Awards Finalist

We are very pleased to announce that Back Azimuth has been named a finalist in the 2016 Landy Awards.? We are very prod of being included in the submission with Absolut Vodka for the Best Enterprise SEO category. The nomination was titled “?The Absolut Company – Maximizing Digital ShelfSpace? describing how the collaboration between the..

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International Keyword Research

With many of the available tools available to marketers it seems very easy to ?go global? overnight with the click of a button targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is far more..

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