The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page that is ranking the highest. We have found that replacing “any ranking page” with a..
Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..
With many of the available tools available to marketers it seems very easy to ?go global? overnight with the click of a button targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is far more..
I believe once everyone starts thinking clearly again after the last round of Penguin updates and focuses on their actual business rather than trying to find ways to game the system and mass produce activities that are not scalable we can get down to action that can actually move the needle. One of the ways..
Over the past few days I read a number of articles from startup founders that said they had to create ?origin statements? to help connect potential customers with the business. Most of these were a load of crap but I realized I wanted to remember why I created DataPrizm in the first place so here..
I have just started a series of videos and best practice guides for users of DataPrizm and to develop these I have went through a bunch of old presentations to find examples and opportunities. One of these presentations is from 2011 that I did at ClickZ New York on “Mining Keyword Opportunities.” Many websites have..
Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs.? I am still surprised after numerous presentations and articles I continue to find this dysfunction.? Nearly four years ago I wrote about one of the most dysfunctional keyword programs..
This is a mini rant on a topic that has been bothering me a lot lately.? Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business actually does.? Now this may be an assumption that you have that but..
I just finished presenting an initial list of keywords to a client and suggested they focus on them as a starting process.?? They read through the list and the report and send me an email back telling me the keyword analysis report was “sort of underwhelming” and that they expected a much more expansive list..
Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you?re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands?even millions of keywords?and..