Services

Back Azimuth specializes in simplifying the complexities of international expansion using the Internet by implementing proven scalable solutions.

With 30 years of experience working with some of the largest and most complex websites in the world, we have the experience and tools to tackle your challenges with the explicit goal of increasing revenue and efficiency.

Global Digital & Search Strategy

We have spent over 20 years helping companies get more out of their global search programs. We can work with you to develop a center of excellence and workflows that will scale, manage and increase performance in all markets.

Hreflang Strategy & Management

Leverage our award-winning complete HREFLang Management solution across all markets to increase local market sales and save time and resources.  We collaborate with your team to develop the implementation strategy, business case, and, most importantly, how to manage the solution more effectively.

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Innovative Problem-Solving

Our service is dedicated to providing comprehensive and innovative solutions to complex problems faced by companies across various industries. We understand that every business encounters unique challenges, and our goal is to offer tailored strategies that drive success and growth. Let us use our experience, neutrality, and problem-solving methods to solve your challenges.

Web Effectiveness Audits

We offer a unique approach that integrates process management frameworks with global digital strategies that leverage your existing operational framework to ensure ongoing compliance and governance of these methods, especially during times of hyper-growth.  More Info

Digital Centers of Excellence

We have spent over 20 years helping companies integrate digital best practices into their existing workflows.  Some of our greatest success stories resulted from developing a Center of Excellence to foster collaboration and uniformity across brands and markets.

Website Transformation Performance Preservation

We are collaborating with companies to preserve the current performance and maximize gains from major infrastructure shifts, including changes to domain names, platforms, creative or technology refreshes, and consolidation of or changes in content.  The more coordination and effort implemented before the transformation, the higher the potential for maximizing the overall effort.  More Info

Voice of the Consumer Insights

The first step in any global strategy is to understand the needs, interests, and most importantly, wants of your consumer to help you identify content that will engage and convert them.

CMS Migrations & Website Refresh

Most migrated sites tend to lose as much as 80% of their traffic after a change. We have developed processes and tools that will minimize that decline and help increase traffic.

Google Search Console Error Cleanup

Increasing the number of pages indexed by Search Engines is a relatively easy way to increase traffic, especially across markets.  We will review the errors, develop long-term solutions to minimize recurrence, and even build support tickets.