Back Azimuth Consulting

Manage Keyword Data from a Single Database Search Marketers have dreamed of a single database for managing all of their keyword data

Only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns

Develop Searcher Interest and Intent Models for each of your product categories and business units to effectively align the searchers interest

Back Azimuth’s Voice of the Consumer Data Management System (VOCDMS).

identify keywords that are not meeting preset standards of performance based on different scenarios

monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured.

With the aggregation of Paid and Organic data we are able to identify cannibalization

identifies situations where the wrong message is presented in high-value engagement opportunities.