Analysis TypesBack Azimuth’s Voice of the Consumer Data Management System (VOCDMS).
1. Opportunity Analysis
identify keywords that are not meeting preset standards of performance based on different scenarios
3. Authority Monitoring
monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured.
2. Co-Optimization Analysis
With the aggregation of Paid and Organic data we are able to identify cannibalization
4. Optimal Content Monitoring
identifies situations where the wrong message is presented in high-value engagement opportunities.