Global Domain Strategy
A critical step in global expansion is to formalize your domain strategy which will determine how you will be represented in the markets as well as the technical infrastructure that will be necessary to grow. For many multinational brands, they do not have uniform domain structures or a centralized DevOps team making the management of local and global websites a challenge. Our many years of experience of consulting and managing for some of the largest brands has given us unique experience in how to manage hreflang across all aspects. The following are some of the key activities in this process.
Domain Strategy Development
During this step, we will review your global universe of existing sites, market expansion plans, technology infrastructure, and budget then develop a comprehensive plan for managing current and future web deployments to save money, resources and achieve scalability.
Target market Detection/Presentation Strategies
Complimenting the Domain Strategy will be technology and process recommendations on using IP detection and other geotargeting methods to identify web visors and route them to the best experience that will increase revenue and user satisfaction.
Content Management System Strategies
In many cases, CMS systems are deployed without consideration of any cross-domain strategies and are often configured after the fact to try to shoehorn in languages resulting in extensive redirects or varied web setups.
Cross-Border Resource Management and Scale Techniques
We will present various options for managing your websites both centrally and leverage shared development resources that will minize overhead and reduce friction to deploy new sites and ensure that best practices for SEO, Digital and Alaysitcs are integrated.
Benefits of Centralized HREFLang Management
In our experience with decentralized brands or multiple brands, it is very common for domains to be haphazardly managed due to a lack in protocols or acquisitions added without deeper integrations.
Ensure and Correct Inconsistent Implementation: By managing centrally at the corporate level you ensure that your domains and websites are managed uniformly. You can also control redirects and access to CMS and sites to increase security and improve overall web effectiveness. By using a centrally managed program you guarantee a uniform and accurate creation and management of sites/domains to ensure optimal results for all markets and brands.
Enable Brand and Market Teams Focus:
Often local markets and brands do not have the resources or access to the CMS to manage their content resulting in it not being maintained correctly. We often find many requests from local market agencies for updates but due to the lack of communication or central organization, these are often not actioned. In most cases, the market is not able to make changes do to templates and other governance rules but the global web team does not respond to requests for updates. By developing a ticketing system that differences from market to global site-wide changes they can be actioned faster.