Big companies tend to do things in big ways and one of the biggest ways you can do search marketing is to have separate landing pages for paid and organic search. On the surface it makes sense. Paid and organic landing pages are designed to do different things. But what if we look below the..
Lets start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page” which is the URL which represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well duh, isn’t that why we optimize specific pages? The reality is that..