The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page that is ranking the highest. We have found that replacing “any ranking page” with a..
We have discussed this concept for over 20 years, creating significant new opportunities for clients to capture missed opportunities. There is a lot of chatter in the Search Community related to “Topic Clusters” advocating a move away from more traditional keyword-focused efforts. I agree with some of these ideas that you need to focus on..
PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance. It is essential to understand that this is not a paid..