The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page that is ranking the highest. We have found that replacing “any ranking page” with a..
We have been talking about this concept for over 20 years and have created significant new opportunities for clients to capture missed opportunities.  There is a lot of chatter in the Search Community related to “Topic Clusters” advocating a move away from more traditional keyword-focused efforts. I agree with some of these ideas that you..
PPC and SEO Co-Optimization From our research, only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who did conduct the analysis on a regular basis indicated they received between a 50% to 100% improvement in their overall search performance. It is important..