Does the Cost of Not Ranking get your CFO’s Attention?

One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management.  For many companies, visits from search engines drives the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..

Read more

Managing your AlwaysOn Keywords

Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to have better..

Read more

Drum US Search Awards Finalist – Best Use of Data

Back Azimuth’s DataPrizm and The Absolut Company were shortlisted in the Best Use of Data category for the collaborative work we have done on the Drinks Discovery Journey.   This is a model that has evolved over the years with this nomination representing our most recent enhancements.  The Drinks Discovery Journey is a massive database of..

Read more