We have discussed this concept for over 20 years, creating significant new opportunities for clients to capture missed opportunities. There is a lot of chatter in the Search Community related to “Topic Clusters” advocating a move away from more traditional keyword-focused efforts. I agree with some of these ideas that you need to focus on..
I originally wrote this post a few years ago as How to Select the Most Rewarding Clients on my personal blog. As I mentioned then, it was a result of trying to increase opportunities and create a better work life balance. We have been doing a similar exercise over the past few weeks as we..
One of my biggest frustrations is the apparent lack of interest in Search Marketing, specifically SEO, from senior management. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, I believe in many cases, they just are not aware..
Below is the link to the Webinar I did last week on AngularJS – Everything you need to know! Learn from myself and two other top technical SEO experts Catfish Comstock and Benj Arriola – in an experienced-based discussion focused on tackling AngularJS. Enterprises are rapidly adopting AngularJS as part of any redesign. But do..
So you have a #1 ranking brand term should you also buy it in paid search?? I recently wrote the article about the 81% of all paid ads that don’t have an accompanying orgnaic listing.? That was a byproduct stat from teh main purpose of the research which was to reassure advertisers that running paid..
How many of your top ranked keywords are under performing?? If you are like most companies, your not tracking it so you may not know. The goal of most SEO?s is to achieve top rankings and high conversions.? Unfortunately, once we get the top rankings little is done to maximize it or even make sure..