Advanced Keyword Management Software

Back Azimuth now offers it's Advanced Keyword Management Suite Back Azimuth’s Voice of the Consumer Data Management System (VOCDMS) is a cloud-based data-mining platform that aggregates keyword and social media data into a single web-based … [Read More...]

Keyword Management Solutions

Manage Keyword Data from a Single Database Search Marketers have dreamed of a single database for managing all of their keyword data - paid, organic and site search.  It is now possible!   Using the scale of the cloud and our patent-pending database solution we are able to combine the data and them mine it in hundreds of different ways to help marketers find … [Read More...]

PPC and SEO Co-Optimization

Only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns.  Of those who did the analysis, they received between a 50% to 100% improvement in their overall search performance.  Our Keyword Management System helps companies evaluate the collaborative deployment of paid and organic search.

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Searcher Interest Modeling

Develop Searcher Interest and Intent Models for each of your product categories and business units to effectively align the searchers interest with your related content to maximize clicks and most importantly conversions.  When the site presents ads and landing pages that match the specific phase of the buy cycle or specific interests and needs of the searcher engagement and conversions increase exponentially.

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