Keyword Management Solutions
Manage Keyword Data from a Single Database Search Marketers have dreamed of a single database for managing all of their keyword data

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PPC and SEO Co-Optimization
Only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns

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Searcher Interest Modeling
Develop Searcher Interest and Intent Models for each of your product categories and business units to effectively align the searchers interest

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Analysis Types

Back Azimuth’s Voice of the Consumer Data Management System (VOCDMS).
1. Opportunity Analysis

identify keywords that are not meeting preset standards of performance based on different scenarios

3. Authority Monitoring

monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured.

2. Co-Optimization Analysis

With the aggregation of Paid and Organic data we are able to identify cannibalization

4. Optimal Content Monitoring

identifies situations where the wrong message is presented in high-value engagement opportunities.