Advanced Keyword Management System

Back Azimuth now offers it’s VOCDMS (Voice of the Consumer Data Management System)

VOCDMS is a Cloud-based data mining platform which aggregates keyword data into a single web-based application enabling marketers to dynamically identify actionable insights to eliminate inefficiencies and missed opportunities

Keyword Management Solutions

Keywords are the lifeblood of a companies Search Marketing program.  Yet, most companies struggle with organizing and aggregating all of their keywords into a single easy to manage database.   Search queries represent the collective needs, wants and problems of your consumers.  When they are mined and analyzed properly they offer a lens into their thought process that can be used across the organization.

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PPC and SEO Co-Optimization

Only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns.  Of those who did the analysis, they received between a 50% to 100% improvement in their overall search performance.  Our Keyword Management System helps companies evaluate the collaborative deployment of paid and organic search.

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Searcher Interest Modeling

Develop Searcher Interest and Intent Models for each of your product categories and business units to effectively align the searchers interest with your related content to maximize clicks and most importantly conversions.  When the site presents ads and landing pages that match the specific phase of the buy cycle or specific interests and needs of the searcher engagement and conversions increase exponentially.

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