We have updated and renamed our Enterprise Keyword Management System to "DataPrism" to better explain the data mining that it is capable of offering. DataPrizm is a cloud-based data-mining platform that aggregates keyword and social media data into … [Read More...]
Manage Keyword Data from a Single Database Search Marketers have dreamed of a single database for managing all of their keyword data - paid, organic and site search. It is now possible! Using the scale of the cloud and our patent-pending database solution we are able to combine the data and them mine it in hundreds of different ways to help marketers find … [Read More...]
Only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns. Of those who did the analysis, they received between a 50% to 100% improvement in their overall search performance. Our Keyword Management System helps companies evaluate the collaborative deployment of paid and organic search.
Develop Searcher Interest and Intent Models for each of your product categories and business units to effectively align the searchers interest with your related content to maximize clicks and most importantly conversions. When the site presents ads and landing pages that match the specific phase of the buy cycle or specific interests and needs of the searcher engagement and conversions increase exponentially.
Back Azimuth is a new generation of company helping companies leverage their search and social data to understand the consumer mindset and develop integrated program to develop highly optimized and sales driven … [Read More...]
We will be speaking at a variety of marketing events around the world over the next few months. Click below to find out where we will be and stop by and see … [Read More...]
Please take our ongoing 30 question survey on the current state of Keyword Data Management. We want to better understand how companies are managing their valuable keyword data.