Simple Integration of Paid and Organic Search Data nets over $500k in gains in less than 60 days!
Incremental SEO Revenue in 60 days
Savings in PPC Click costs in 40 days
Total Increased revenue in first 90 days
Online Travel site in UK wanted to understand the Collaboration or Cannibalization of their independently managed organic and paid search programs.
Imported 2 prior months of paid and organic search data and conversion metrics into DataPrizm. Opened the default Co-Optimization report to find a number of words that were not in alignment.