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Recent Posts
Ensure the Correct Page Ranks
January 23, 2021The idea of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring the correct (the specific page that was created and optimized to convert the best for a specific query, audience, market, or…
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January 22, 2021We have been talking about this concept for over 20 years and have created significant new opportunities for clients to capture missed opportunities.  There is a lot of chatter in the Search Community related to…
Read MoreSimple Case for Paid and Organic Search Co-Optimization
January 22, 2021PPC and SEO Co-Optimization From our research, only 2 out of 100 companies currently monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who did conduct the analysis on…
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