Headline:  

Opportunity Mining projects identified $180 Million in Missed Review Opportunity from not understating how Tech B2B Buyers Search for Products

93%

Percent of search queries with no exposure

$180 Million

Missed Revenue Opportunities Identified

$65 Million

Direct Incremental Search Influenced Revenue

Objective

Develop the superset of all keywords that describe the portfolio of products for a Fortune 50 Electronics Company and identify opportunities.
Approach
Imported over 8 million search queries from the previous years data.
Imported
22% questions w/revenue opportunities
600 new pieces of content developed –
$6.8 Million Incremental Revenue (+$2.3m)
Top question types added to social mining Social Media team

Feature Used

Data Importer
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Text Segmenter
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CIM Modeler
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