These 701 keywords have NO organic exposure on the first page thus resulting is the near 0 potential of getting traffic from organic search. We are about these 701 since they ARE paying for traffic since there must be some level of value to these words.
1. Our first keyword to review ?bed and breakfast? where we are not ranking in the top 30. I jumped to this one since we are willing to pay $4.79 per click. We expected to get 1,406 of the clicks via organic. Since they did not get any that means that 1,406 of the clicks we got in paid could have came from organic costing is $6,734.74 for those clicks.
2. We see at #2 ?car rental? where we are ranking #11 for the phrase and we did get some traffic 148 of the expected 1,571. This word we are paying $3.45 per click so the missed clicks of 1,719 times the CPC of $3.45 cost us $5,419.77 in click costs that we might not have had if we were ranking for this phrase.
3. We see at #3 ?Paris hotels? where we are ranking #15 for the phrase and we did not get any visits missing out on 127 visits. This word we are paying $5.52 per click (one of the highest CPC?s) so the missed clicks of 127 times the CPC of $5.52 cost us $897.77 in click costs. This is is called out since it is also a Tier 1 keyword ? one of the most important which is why they are willing to pay so much per click.
We also added the ability to segment by your keyword priorities. In the image below we have filters to only see the opportunity for our Tier 1 words. In this case it is 89 of the most important words that has a cost of $9,246 per week in paid clicks that should have came from organic.