Analysis Types

Back Azimuth?s Voice of the Consumer Data Management System (VOCDMS) is a cloud-based data mining platform which aggregates keyword and social media data into a single web-based application enabling marketers to better understand their prospects while identifying performance gaps that are overlooked by other tools.

Easy Customization
identify keywords that are not meeting preset standards of performance based on different scenarios.? These are designed to quickly identify the most critical issues for quick and easy action by the search team.
Co-Optimization Analysis

With the aggregation of Paid and Organic data we are able to identify cannibalization as well as keyword synergies. Fewer than 5% of companies even review the data let alone maximize the synergies that are possible.

Voice of the Interest Modeling

Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channel?Enables your business .

Audience Segment Modeling

Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channels.

Authority Monitoring

monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured.On our tests

Optimal Content

identifies situations where the wrong message is presented in high-value engagement opportunities.? This may include web pages