Back Azimuth?s Voice of the Consumer Data Management System (VOCDMS) is a cloud-based data mining platform which aggregates keyword and social media data into a single web-based application enabling marketers to better understand their prospects while identifying performance gaps that are overlooked by other tools.
Audience Segment Modeling
Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channels.
monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured.On our tests
identifies situations where the wrong message is presented in high-value engagement opportunities.? This may include web pages