DataPrizm – Advanced Keyword Management Software
We have updated and renamed our Enterprise Keyword Management System to “DataPrizm” to better explain the data mining that it is capable of offering. DataPrizm is a cloud-based data-mining platform that aggregates all of your keyword data into a single application enabling marketers to quickly identify critical issues, missed opportunities and performance gaps that are overlooked by other tools.
Search Data Aggregation
One of the biggest challenges marketers face is how to collect, store and manage their keyword data. DataPrizm allows you to import keyword data from multiple sources, store it, update the data, and segment it to find valuable insights.
Google Search Console Keyword Data – Back Azimuth was one of the first to be able to capture the keyword insights data from Google Search Console. Google only stores the data for 90 days, now 18 months. After that time it is gone. By storing it in DataPrizm, it allows you to continue to get value from the only remaining free source of keywords used by your visitors.
Analytics Tools – Import your keyword and campaign performance data into DataPrizm to allow it to compare and analyze missed opportunities.
Keyword Personas and Buy Cycles – Personas, intent and buy cycle modelling is all the rage these days. We have been doing this since the beginning. You can set up your classifications in DataPrizm, then load your words and monitor the deep performance of both individual words as well as clusters for a specific profile.
Search Opportunity Identification
Marketers can rapidly identify actionable insights that eliminate inefficiencies and capture missed opportunities for the different classifications of keywords. That is our big difference. We allow you to find opportunities based on keyword priorities, business units, persona, buy cycle or any other classification you can think of to cluster your words.
Opportunity Analysis – Quickly identify keywords that are not meeting preset standards of performance based on different scenarios. These are designed to quickly identify the most critical issues for quick and easy action by the search team.
Co-Optimization Analysis – Quickly identify paid and organic cannibalization, keyword synergies and most importantly, expensive PPC keywords without an organic ranking. Fewer than 5% of companies even review the data let alone maximize the synergies that are possible. For current clients, the savings has averaged around 15% of the total PPC media spend. For our typical client with a $10 million dollar media spend, this is $150k in clicks that can be used for under-performing keywords.
Preferred Landing Page Analysis – Content Marketers agonize over creating the perfect page for various topics and keywords but few actually monitor if these perfectly edited pages are the ranking page. With PLP monitoring you are able to quickly determine if the best page is ranking or not. This feature has been very helpful in identifying issues with HREFLang Element.
Features Snippet/Answer Box Analysis – The biggest question we were being asked is which of my critical keywords have answer boxes? We are able to show you which words have them, which words you have them for and which ones a competitor has them for making it easier to identify those to spend the time optimizing.
Voice of the Consumer Models
Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channels.
Audience Segment Modeling – segment the data based on various attributes which identify audience segment, buy cycle or persona attributes then monitor traffic and conversion performance for optimal engagement.
Authority Monitoring – monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured. On our tests, most companies are represented for less than 1/3 of the total exposure opportunities resulting in significant missed opportunities for engaging qualified prospects.
Specialized & Global Reporting
DataPrizm has standard ranking reports but goes far beyond pretty reports making it easier for your business to understand the interests and intent or searchers in does not just spit out standard ranking reports but allows you to drill down and get insights across a number of key segments.
Business Unit Reporting – Many programs are set up at the business unit level and these reports allow the user to quickly understand performance and insights at that business unit or product segments. These reports can also be viewed globally.
Global Cross-Market Reporting – Multinational companies typically sell the same product in multiple markets. We created a set of reports that show performance in all markets for a keyword or a set of keywords assigned to a classification or a business unit. We also enabled one-click export of all reports so the data can be imported into visualization tools like Tableau and Domo.
ShelfSpace Reporting – This report reflects not only where the main site ranks, but the collective “SERP ShelfSpace” of OEM partners. For example, a major travel site can see where they rank as well as any of the 10,000 plus partner and affiliate sites ranked for the same keywords.
Competitor Reporting – Most of the reporting can also be done to reflect the performance of competitors. More importantly, competitors can be assigned to business units or product categories vs. having a limited or all competitors used for all words.