Centers of Excellence

We have spent over 20 years helping companies integrate digital best practices into their existing workflows. Some of our greatest success stories resulted from developing a Center of Excellence to foster collaboration and uniformity across brands and markets.

Geo-Targeting Alignment

Ensure the proper alignment between user search intent and the correct market-specific content. This minimizes geo-targeting misalignment issues where pages from other markets appear in search results.

Hreflang Implementation Review

We thoroughly review hreflang elements across your websites to ensure they are correct and aligned, whether in the HTML tags or XML sitemaps. We also verify that elements are implemented for all relevant language and regional variations.

Cannibalization Mitigation

We assess the state of cannibalization and develop a prioritized, focused, and phased approach to mitigation.

Performance Reporting Reviews

Review your geo-targeting and brand family performance reporting to monitor rank, traffic, and sales cannibalization changes across different markets.