Understanding the Root Causes of Failure

Growing up, my father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than diagnose it to find the reasons for the failures in the first place. To truly increase performance and efficiency, we must go beyond the simple problem and try to understand what might..

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Refocused on Global Web Effectiveness

For the past five years, I have primarily focused on hreflang management, both as a full service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness.  These past years trying..

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