Web Effectiveness Archives

Maximize Global Marketing Outcomes by Engaging the Twin Engines of Performance

Strategic Thinking, Web Effectiveness / By Bill Hunt

One of my favorite professors from my Global MBA program, Professor Simonin, and his colleagues were recently recognized by the American Marketing Association as 2023’s most significant contribution to the advancement of International Marketing Management for their research on performance gains when improving an organization’s International Marketing Agility. The research paper titled “Marketing Agility in […]

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Why Your Perfectly Implemented Hreflang is not working

Hreflang, Web Effectiveness / By Bill Hunt

Updated November 26th, 2025, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it

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IP Detection for Regions and Terrirories

Process Improvement, Web Effectiveness / By Bill Hunt

I am on a working vacation on the island of St John’s in the US Virgin Islands, which has a fantastic view of the Caribbean Sea. It being the Monday before Thanksgiving, I encountered a frequent problem for locals and international travelers: the dreaded IP location redirections that did not account for our location. As

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When is the Standard Not the Standard?

Hreflang, Web Effectiveness / By Bill Hunt

That is a question I have to wrestle with weekly with global websites trying to explain why companies need to do something only to have them point to either a larger company or a random article that is doing or advocates doing it the way they want despite significant evidence or even a written standard

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Understanding the Root Causes of Failure

Leave a Comment / Process Improvement, Web Effectiveness / By Bill Hunt

Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than to diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try

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