This is my PubCon 2024 presentation on Minimizing the Challenges of Going Global. Video with Voice Over 45 minutes with some additional commentary that was not in session due to session starting late. Overview of the session: I started with a mini rant that too many describe what is market or language-specific SEO as International or […]
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Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness. These
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PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance. It is essential to understand that this is not a paid
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Does the Cost of Not Ranking get your CFO’s Attention? One of my biggest frustrations is senior management’s apparent lack of interest in Search Marketing, specifically SEO. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, or they
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International Keyword Research Prep With many available tools available to marketers, it seems very easy to “go global” overnight with the click of a button, targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is
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