Performance Monitoring

Key Actions to Move the SEO Performance Needle The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when starting a new project and waiting to get initial support from the development team and/or finalizing paperwork […]

Benefits of Preferred Landing Page Management Let us start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page,” which is the URL that represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well, duh, isn’t that why we