Keyword Management

Managing your AlwaysOn Keywords Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to […]

Ensure Critical Keyword Coverage Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs.? I am still surprised after numerous presentations and articles I continue to find this dysfunction.? Nearly four years ago I wrote about one of the

Developing your Underwhelming Keyword Research Process I just finished presenting a list of keywords to a client and suggested they focus on them as a starting process. They read through the list and the report and sent me an email telling me the keyword analysis report was “sort of underwhelming” and that they expected a

Keyword List Building – Start with What you do! This is a mini rant on a topic that has been bothering me lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business does.? Now, this may be an

Should you have a Keyword Czar? Keywords are the lifeblood of any search program.?? The more we process data in our application the more I believe companies should spend far more time than they do analyzing them. ??I have talked about the chaos of the data, the different numbers between paid and organic and the