Last week Eoin Clancy posted on LinkedIn that he was told by an Enterprise SEO that their CEO’s focus on ranking #1 in Google for 4 terms was costing the company millions of dollars. The SEO said that the CEO is stuck in the dark ages regarding what matters to users and search engines today. […]
Why your CEO Cares about Keyword Rankings Read More »
Before our recent podcast episode, “SEO as a Team Sport,” Bill and I discussed how this lack of integration is still happening in 2025. A few of our reasons made it into the episode, but it is worth a deeper review of why SEO and web development are often poorly integrated. After that session, I
Why is SEO not more integrated? Read More »
The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution
Integrating the 3 Pillars of Search Read More »
