Keyword List Building – Start with What you do! This is a mini rant on a topic that has been bothering me lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business does.? Now, this may be an […]
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Should you have a Keyword Czar? Keywords are the lifeblood of any search program.?? The more we process data in our application the more I believe companies should spend far more time than they do analyzing them. ??I have talked about the chaos of the data, the different numbers between paid and organic and the
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Benefits of Preferred Landing Page Management Let us start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page,” which is the URL that represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well, duh, isn’t that why we
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