Managing your AlwaysOn Keywords Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to […]
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PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance. It is essential to understand that this is not a paid
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Does the Cost of Not Ranking get your CFO’s Attention? One of my biggest frustrations is senior management’s apparent lack of interest in Search Marketing, specifically SEO. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, or they
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Winner – Landy’s Best Mobile Search Marketing Initiative Back Azimuth and Absolut Vodka’s Growth Hacking teams have been shortlisted for the Best Mobile Search category for a Landy Award for the second year in a row. This year, the team submitted our case study for mining data to understand the interests of mobile searchers.? Additionally,
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International Keyword Research Prep With many available tools available to marketers, it seems very easy to “go global” overnight with the click of a button, targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is
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Key Actions to Move the SEO Performance Needle The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when starting a new project and waiting to get initial support from the development team and/or finalizing paperwork
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Ensure Critical Keyword Coverage Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs.? I am still surprised after numerous presentations and articles I continue to find this dysfunction.? Nearly four years ago I wrote about one of the
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Developing your Underwhelming Keyword Research Process I just finished presenting a list of keywords to a client and suggested they focus on them as a starting process. They read through the list and the report and sent me an email telling me the keyword analysis report was “sort of underwhelming” and that they expected a
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Keyword List Building – Start with What you do! This is a mini rant on a topic that has been bothering me lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business does.? Now, this may be an
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Should you have a Keyword Czar? Keywords are the lifeblood of any search program.?? The more we process data in our application the more I believe companies should spend far more time than they do analyzing them. ??I have talked about the chaos of the data, the different numbers between paid and organic and the
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