Last week Eoin Clancy posted on LinkedIn that he was told by an Enterprise SEO that their CEO’s focus on ranking #1 in Google for 4 terms was costing the company millions of dollars. The SEO said that the CEO is stuck in the dark ages regarding what matters to users and search engines today. […]
Why your CEO Cares about Keyword Rankings Read More »
I have been writing about how companies must embrace this new Answer and Recommendation environment, including the need for a senior role to manage the answers. I am again advocating for companies to spend time mining their on-site search query database. On-site search has always been under-respected in the world of search, despite it being
Monitizing Site Search Queries Read More »
Before our recent podcast episode, “SEO as a Team Sport,” Bill and I discussed how this lack of integration is still happening in 2025. A few of our reasons made it into the episode, but it is worth a deeper review of why SEO and web development are often poorly integrated. After that session, I
Why is SEO not more integrated? Read More »
During my recent family trip to Japan, I had a few experiences where I thought companies could have done a better job of providing easy-to-find and relatively straightforward answers to my questions. Since I did not get the answers I wanted from their website or Google, I often tried Chatgpt and other AI tools to
In the new Answer Economy do you need a VP of Answers? Read More »
For the past 30 years I have worked at the enterprise level of digital and search marketing. Working for big companies, you need to be creative to get buy-in and advance your projects and ideas, requiring me to develop several “creative reports” to generate executive attention. The following are various models that will hopefully help
Demonstrating the Strategic Value of Search Marketing Read More »
Last week, I did two calls initiated by startup investors after being introduced to them as an expert in the strategic use of Search Marketing. After a few minutes of discussing my thoughts on the strategic application of Search, both investors had their startup CEOs join the call to understand how I can help them
Beyond Marketing: The Startup CEO’s Guide to Making SEO Everyone’s KPI Read More »
The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution
Integrating the 3 Pillars of Search Read More »
My friend Jason Kilgore from Findlaw posted his views on why Search needs a seat in the C-Suite. Jason argues that Google’s recent policy of disapproving or suspending your paid search account if your website has received a manual action demonstrates the need for a more integrated approach to Search and both more senior representation
Why does Search Still Not have C-Suite Exposure? Read More »
In my previous article, Maximizing Global Marketing Outcomes by Engaging in the Twin Engines of Performance, I outlined the key points from a comprehensive research focusing on international marketing agility and how Multinational Corporations (MNCs) that successfully integrate local market insights with marketing program standardization can reap numerous benefits. These advantages span operational efficiency and
Applying the Twin Engines of Marketing Agility to Web Development at MNCs Read More »
One of my favorite professors from my Global MBA program, Professor Simonin, and his colleagues were recently recognized by the American Marketing Association as 2023’s most significant contribution to the advancement of International Marketing Management for their research on performance gains when improving an organization’s International Marketing Agility. The research paper titled “Marketing Agility in
Maximize Global Marketing Outcomes by Engaging the Twin Engines of Performance Read More »
