Big companies tend to do things in big ways and one of the biggest ways you can do search marketing is to have separate landing pages for paid and organic search. On the surface it makes sense. Paid and organic landing pages are designed to do different things. But what if we look below the..
Large companies do something that small companies often can?t do?they specialize. But those specialties can sometimes work against them, because they attack problems in such separate ways that they never find the advantages that accrue from working together. SEO and PPC are often handled by different teams in large enterprises, which makes sense in some..
This post should go on my personal site since it is more of a rant than an educational post. Over the past few weeks we have ran number of pilots with the keyword management tool. During this process I have had my believe validated tie and time again since the data we receive is a..
Back in October we announced a variation of this function and how to “Maximize your Top Ranking Keyword Performance” since then we have enhanced this functionality significantly to make it easier to identify opportunities and show the missed opportunity. The key factor of this analysis is these words are already ranking well ? in position..
Over the past few months we have been doing a number of pilots with our Keyword Management Suite and the biggest challenge has been to gather data. We have actually spent the better part of the last four builds to enhance the data import, cleaning and filtering functions to deal with the chaos of search..
Interview with Tom McCarthy from LinkDex reporting for WebMaster Radio on keyword modeling and our Keyword Management Platform.? Have a listen
They current state of Keyword Data Management has not improved much over the years.?? Back Azimuth has recently completed a survey of various sized companies about how they manage their greatest search marketing asset – keywords.?? Some of the results are what you would expect but others are pretty interesting.? If you want to..
Lets start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page” which is the URL which represents the page that you believe is the best page to be presented to a searcher based on the implied intent.? Well duh, isn’t that why we optimize specific pages???? The reality is that..
How many of your top ranked keywords are under performing?? If you are like most companies, your not tracking it so you may not know. The goal of most SEO?s is to achieve top rankings and high conversions.? Unfortunately, once we get the top rankings little is done to maximize it or even make sure..
The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has resulted in significant money being pissed away in paid search. Now, I am not against paid search in any way – I think it..