International Keyword Research Prep With many available tools available to marketers, it seems very easy to “go global” overnight with the click of a button, targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is […]
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Key Actions to Move the SEO Performance Needle The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when starting a new project and waiting to get initial support from the development team and/or finalizing paperwork
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Ensure Critical Keyword Coverage Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs.? I am still surprised after numerous presentations and articles I continue to find this dysfunction.? Nearly four years ago I wrote about one of the
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Developing your Underwhelming Keyword Research Process I just finished presenting a list of keywords to a client and suggested they focus on them as a starting process. They read through the list and the report and sent me an email telling me the keyword analysis report was “sort of underwhelming” and that they expected a
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Keyword List Building – Start with What you do! This is a mini rant on a topic that has been bothering me lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business does.? Now, this may be an
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Should you have a Keyword Czar? Keywords are the lifeblood of any search program.?? The more we process data in our application the more I believe companies should spend far more time than they do analyzing them. ??I have talked about the chaos of the data, the different numbers between paid and organic and the
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Benefits of Preferred Landing Page Management Let us start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page,” which is the URL that represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well, duh, isn’t that why we
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