That is a question I have to wrestle with weekly with global websites trying to explain why companies need to do something only to have them point to either a larger company or a random article that is doing or advocates doing it the way they want despite significant evidence or even a written standard […]
When is the Standard Not the Standard? Read More »
The concept of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring that the page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page ranking the highest. I developed this concept and applied it to the rank reporting scorecards for HP to overcome
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Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than to diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try
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Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness. These
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Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of
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Selecting the Most Rewarding Clients I originally wrote this post a few years ago as How to Select the Most Rewarding Clients on my personal blog. As I mentioned then, it was a result of trying to increase opportunities and create a better work life balance. We have been doing a similar exercise over the past few
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Managing your AlwaysOn Keywords Recently I wrote a post on the increasing number of companies that are adding search marketing risk statements to their quarterly reports to indicate the risk of loosing their organic traffic and the increased cost of paid activities to recover the lost traffic. One of the recommendations I made to companies to to
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PPC and SEO Co-Optimization From our research, only 2 out of 100 companies monitor or measure the interaction between their paid and organic search marketing campaigns. Those teams who analyzed regularly indicated they received between 50% and 100% improvement in their overall search performance. It is essential to understand that this is not a paid
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Does the Cost of Not Ranking get your CFO’s Attention? One of my biggest frustrations is senior management’s apparent lack of interest in Search Marketing, specifically SEO. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care, or they
Does the Cost of Not Ranking get your CFO’s Attention? Read More »
Winner – Landy’s Best Mobile Search Marketing Initiative Back Azimuth and Absolut Vodka’s Growth Hacking teams have been shortlisted for the Best Mobile Search category for a Landy Award for the second year in a row. This year, the team submitted our case study for mining data to understand the interests of mobile searchers.? Additionally,
Landy’s Best Mobile Marketing Read More »
