about us
Back Azimuth helps companies better connect with global consumers by enabling them to improve their digital performance and find missed opportunities.
Our Mission
To help multinational organizations unlock incremental value and opportunities by making their multinational portfolio more effective.
Our Values
We strive to go above and beyond for our clients, no matter the challenge. We aim to deliver the very best work every single day across our services.
Back Azimuth helps companies better connect with global consumers by enabling them to improve their digital performance and find missed opportunities. By utilizing proven custom tools, tactics, and strategies, companies can quickly identify missed opportunities that lead to significant traffic and revenue gains.
Back Azimuth has helped companies generate over $1 billion in revenue by uncovering opportunities and making global digital programs more effective.
The phrase Back Azimuth originates as a navigational term defined as a movement 180 degrees in the opposite direction. We adopted this name to represent our approach of working backward from consumer interests; we can create laser-focused content and web-based infrastructure that engages consumers when they are looking for it.
We believe that the better we understand the stimuli that send a visitor to your site and their intent (what they want to learn or do), the better we can match them to the best product and offer that will lead to increased sales or leads. There are many signals available to us that often go under-leveraged, but when analyzed and improved, they result in a replicable workflow that captures this previously missed opportunity.