Lets start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page” which is the URL which represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well duh, isn’t that why we optimize specific pages? The reality is that..
How many of your top ranked keywords are under performing? If you are like most companies, your not tracking it so you may not know. The goal of most SEO’s is to achieve top rankings and high conversions. Unfortunately, once we get the top rankings little is done to maximize it or even make sure..