Back Azimuth’s Voice of the Consumer Data Management System (VOCDMS) is a cloud-based data mining platform which aggregates keyword and social media data into a single web-based application enabling marketers to better understand their prospects while identifying performance gaps that are overlooked by other tools.
Search Opportunity Identification
Marketers can rapidly identify actionable insights that eliminate inefficiencies and capture missed opportunities.
Opportunity Analysis – identify keywords that are not meeting preset standards of performance based on different scenarios. These are designed to quickly identify the most critical issues for quick and easy action by the search team.
Co-Optimization Analysis - With the aggregation of Paid and Organic data we are able to identify cannibalization as well as keyword synergies. Fewer than 5% of companies even review the data let alone maximize the synergies that are possible. For current clients, the average savings has averaged around 15% of the total PPC media spend. For out typical client with a $10 million dollar media spend this is $150k in clicks that can be used for underperforming keywords.
Voice of the Prospect Interest Modeling
Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channels.
Audience Segment Modeling – segment digital data based on various attributes, which identify audience segment, buy cycle or persona attributes then monitor traffic and conversion performance for optimal engagement.
Authority Monitoring – monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured. On our tests, most companies are represented for less than 1/3 of the total exposure opportunities resulting in significant missed opportunities for engaging qualified prospects.
Optimal Content Monitoring – identifies situations where the wrong message is presented in high-value engagement opportunities. This may include web pages, videos, blogs or social media channels.
For more information about understanding your customer’s voice please contact us.