DataPrizm – Advanced Keyword Management Software
We have updated and renamed our Enterprise Keyword Management System to “DataPrism” to better explain the data mining that it is capable of offering. DataPrizm is a cloud-based data-mining platform that aggregates keyword and social media data into a single web-based application enabling marketers to better understand their prospects while identifying performance gaps that are overlooked by other tools.
Search Data Aggregation
One of the biggest challenges marketers face is how to collect, store and manage their keyword data. DataPrizm allow’s you to import keyword data from multiple sources, store it and segment it to find valuable insights.
Google Search Console Keyword Data – Back Azimuth was one of the first to be able to capture the keyword insights data from Google Search Console. Google only stores the data for 90 days. After that time it is gone. By storing it in DataPrizm it allows you to continue to get value from the only remaining free sources of keyword used by your visitors.
Analytics Tools – Import your keyword and campaign performance data into DataPrizm to allow compare and analyze missed opportunities.
Keyword Personas and Buy Cycles – Personas, intent and buy cycle modeling is all the rage these days, we have been doing this since the beginning. You can set up your classifications in DataPrizm and then load your words and monitor the deep performance of both individual words as well as clusters for a specific profile.
Search Opportunity Identification
Marketers can rapidly identify actionable insights that eliminate inefficiencies and capture missed opportunities.
Opportunity Analysis – identify keywords that are not meeting preset standards of performance based on different scenarios. These are designed to quickly identify the most critical issues for quick and easy action by the search team.
Co-Optimization Analysis: With the aggregation of Paid and Organic data we are able to identify cannibalization as well as keyword synergies. Fewer than 5% of companies even review the data let alone maximize the synergies that are possible. For current clients, the average savings has averaged around 15% of the total PPC media spend. For out typical client with a $10 million dollar media spend this is $150k in clicks that can be used for underperforming keywords.
Voice of the Customer Interest Modeling:
Enables your business to understand the interest/intent of an organizations target market by looking at the words and phrases they use to find and share information via various Internet channels.
Audience Segment Modeling – segment the data based on various attributes which identify audience segment, buy cycle or persona attributes then monitor traffic and conversion performance for optimal engagement.
Authority Monitoring – monitoring the authority performance of a keyword cluster to ensure the largest share of opportunities are captured. On our tests, most companies are represented for less than 1/3 of the total exposure opportunities resulting in significant missed opportunities for engaging qualified prospects.