Quickly Identify Under Performance
The top request from search marketers were to help them find the gold nuggets of insight that will allow them to quickly find opportunities, increase efficiencies and more importantly pinpoint problem areas. We have a variety of actionable analysis functions that span both paid and organic keyword data to find these opportunities.
For example, Under Performing Organic – this identifies keywords that are ranking in the top 3 positions of the search engine but not generating their share of clicks. One client fixed a single organic snippet that was showing navigation words and updated it with an actionable snippet resulting in $24,000 in reduced PPC clicks in a single month.
For example, Negative ROI PPC - this identifies keywords that are currently generating a negative ROI meaning the cost for their clicks is greater than their revenue. In this example, the client has over 29,000 (yes 29,000 keywords) that are generating a negative ROI (loss) in the sum of $183,149 a WEEK! Just turning off these words for a few days pays for the tool!
