Keyword List Building – Start with What you do!

This is a mini rant on a topic that has been bothering me a lot lately.  Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business actually does.  Now this may be an assumption that you have that but..

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Developing your Underwhelming Keyword Research Process

I just finished presenting an initial list of keywords to a client and suggested they focus on them as a starting process.   They read through the list and the report and send me an email back telling me the keyword analysis report was “sort of underwhelming” and that they expected a much more expansive list..

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Why Should You Organize Your Keywords?

Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you’re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands—even millions of keywords—and..

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Why you should Organize your Keywords

Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you’re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands—even millions of keywords—and..

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81% of Paid Ads do not have a Corresponding Organic Listing

Hopefully that headline got your attention!   Yes, you did read it correctly – Google’s research shows that 81% of the time the paid search advertiser does not have a corresponding organic ranking.  So the opportunity of 1 + 1 = 3 actually rarely happens.   I believe this is primarily due to many companies not being..

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Should you Buy Brand Terms When your Rank #1?

So you have a #1 ranking brand term should you also buy it in paid search?  I recently wrote the article about the 81% of all paid ads that don’t have an accompanying orgnaic listing.  That was a byproduct stat from teh main purpose of the research which was to reassure advertisers that running paid..

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Should you have a Keyword Czar?

Keywords are the lifeblood of any search program.   The more we process data in our application the more I believe companies should spend far more time than they do analyzing them.   I have talked about the chaos of the data, the different numbers between paid and organic and the need for better segmentation and opportunity..

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Do you need a Keyword Arbitration Strategy?

One interesting challenge we encounter once we load a company’s data into the Keyword Management Suite is the fights over keywords that begin as the different business units learn others are using their words or ranking for their terms.  In many cases they have been competing for the same keywords for a long time but..

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Cost Savings Justification for Integrating Paid and Organic Search

The following is a proposal that I just found on my old laptop that I presented on October 28th 2003 advocating the creation of an internal roll of “Paid Search Manager” and further integrating paid and organic search activities at a large multinational. Edited to remove the name of the company and business units. What..

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How do your Expensive PPC Keywords Perform in SEO?

One of the biggest issues I keep encountering as I demo our Keyword Management Tool is the aversion by many PPC managers to Co-Optimization. Yesterday I posted this new post on “Realizing Paid and Organic Search Strategies” and suggested that there are specific cost reductions that can be had when you can transfer expensive PPC..

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