With many of the available tools available to marketers it seems very easy to “go global” overnight with the click of a button targeting hundreds of countries in dozens of languages. While it is possible to carpet-bomb the world with your magically translated website, it is quite another to be successful. It is far more..
I believe once everyone starts thinking clearly again after the last round of Penguin updates and focuses on their actual business rather than trying to find ways to game the system and mass produce activities that are not scalable we can get down to action that can actually move the needle. One of the ways..
Over the past few days I read a number of articles from startup founders that said they had to create “origin statements” to help connect potential customers with the business. Most of these were a load of crap but I realized I wanted to remember why I created DataPrizm in the first place so here..
I have just started a series of videos and best practice guides for users of DataPrizm and to develop these I have went through a bunch of old presentations to find examples and opportunities. One of these presentations is from 2011 that I did at ClickZ New York on “Mining Keyword Opportunities.” Many websites have..
Below is the link to the Webinar I did last week on AngularJS – Everything you need to know! Learn from myself and two other top technical SEO experts Catfish Comstock and Benj Arriola – in an experienced-based discussion focused on tackling AngularJS. Enterprises are rapidly adopting AngularJS as part of any redesign. But do..
If you are in Australia or Asia Pacific and can make it to Sydney May 31 – June 3 then come to the Search marketing Summit in Sydney and hear some of the top local and international speakers. I always enjoy and get a lot of great info from this event. Beyond the knowledge the..
The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when I am starting a new project and waiting to get initial support from the development team and/or finalizing paperwork with procurement. By making some of..
Recently I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of their search programs. I am still surprised after numerous presentations and articles I continue to find this dysfunction. Nearly four years ago I wrote about one of the most dysfunctional keyword programs..
During PubCon Vegas I has the opportunity to be interviewed by by old friend and former co-worker David Temple from OMCP about the state of Online Training and Certification. You can read the transcript or listen to David’s Take Ten Podcast
This is a mini rant on a topic that has been bothering me a lot lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business actually does. Now this may be an assumption that you have that but..