Back Azimuth is a new generation of company helping companies leverage their search and social data to understand the consumer mindset and develop integrated program to develop highly optimized and sales driven content.
The term Back Azimuth comes from compass navigation and counter sniping. Back Azimuth as a navigational term is defined as a direction 180 degrees in the opposite direction. Counter-snipers us it to help them understand the probable location of a target based on a recent shot. If we combine these two ideas and apply marketing and advertising concepts we believe significant ROI and customer satisfaction can be achieved.
From our experience, the we can better understand the stimuli that sent a visitor to our site and by understanding their intent (what they want to learn or do) we can better match them to the best product and offer that will lead to increased sales or leads. There are many signals available to us that often go under-leveraged – what site did they come from?, what ad did they click? what keyword did they use?
By better understanding the direction, reason and context a user came to your site and what they did the better chance we have of following that search and social media trail back to the sources and by improving those intersections we will create a more effective stimuli for prospects to send oven more opportunities our way.