5 Reasons Search Keyword Data is a Mess

This post should go on my personal site since it is more of a rant than an educational post. Over the past few weeks we have ran number of pilots with the keyword management tool. During this process I have had my believe validated tie and time again since the data we receive is a..

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Managing your High Rank Low Click Keywords

Back in October we announced a variation of this function and how to “Maximize your Top Ranking Keyword Performance” since then we have enhanced this functionality significantly to make it easier to identify opportunities and show the missed opportunity. The key factor of this analysis is these words are already ranking well – in position..

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Search Marketing Data Gathering Challenges

Over the past few months we have been doing a number of pilots with our Keyword Management Suite and the biggest challenge has been to gather data. We have actually spent the better part of the last four builds to enhance the data import, cleaning and filtering functions to deal with the chaos of search..

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