Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you?re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands?even millions of keywords?and..
Some people live to organize and we see all sorts of advantages in organizing everything in our lives. If you?re in that category, you probably have already convinced yourself that organizing your keywords is important, but what about the rest of us? We need convincing. Some search programs contain hundreds of thousands?even millions of keywords?and..
Hopefully that headline got your attention!?? Yes, you did read it correctly – Google’s research shows that 81% of the time the paid search advertiser does not have a corresponding organic ranking.? So the opportunity of 1 + 1 = 3 actually rarely happens.?? I believe this is primarily due to many companies not being..
So you have a #1 ranking brand term should you also buy it in paid search?? I recently wrote the article about the 81% of all paid ads that don’t have an accompanying orgnaic listing.? That was a byproduct stat from teh main purpose of the research which was to reassure advertisers that running paid..
Keywords are the lifeblood of any search program.?? The more we process data in our application the more I believe companies should spend far more time than they do analyzing them. ??I have talked about the chaos of the data, the different numbers between paid and organic and the need for better segmentation and opportunity..
One interesting challenge we encounter once we load a company?s data into the Keyword Management Suite is the fights over keywords that begin as the different business units learn others are using their words or ranking for their terms.? In many cases they have been competing for the same keywords for a long time but..
The following is a proposal that I just found on my old laptop that I presented on October 28th 2003 advocating the creation of an internal roll of ?Paid Search Manager? and further integrating paid and organic search activities at a large multinational. Edited to remove the name of the company and business units. What..
One of the biggest issues I keep encountering as I demo our Keyword Management Tool is the aversion by many PPC managers to Co-Optimization. Yesterday I posted this new post on “Realizing Paid and Organic Search Strategies” and suggested that there are specific cost reductions that can be had when you can transfer expensive PPC..
For a number of years I have been evangelizing the benefits of integrating your paid and organic activities.?? It does not matter if it is via a single agency or multiple agencies as long as you do have a unified strategy.? The following are 8 key reasons why you should have paid and organic in..
If you’ve been around long enough, you’ve seen the research reports. And it’s become almost a part of the lore of search marketing. When searchers see the same site at the top of both the paid and organic results, they click a lot more than you’d expect. More than they click on those two results..